In conjunction with the sale of preferred seating tickets to Miller's San Francisco Bay Area concert, KMA produced a post-concert backstage artist reception for participating donors.
KMA created and executed a cause-related advertising, promotional, and public relations campaign which included:
- Placing point-of-purchase contest counter card displays at 65 Wherehouse Records locations
- Securing promotional radio spots
- Writing and placing public service announcements
- Securing contest prizes and food and beverage donations
- Writing and pitching news releases
- Designing and executing a direct mail campaign to a narrowly targeted list
Seen at right, P.O.P. contest counter card display.
We use ticket give-aways, trips, and marketing tie-ins with sports superstars and entertainment figures to guarantee unforgettable product launches and promotional campaigns.
